IGI Qualitative Research services help our clients by providing complex textual descriptions of how people experience a given research issue. IGI helps in providing information about the “human” side of an issue – that is, the often contradictory behaviors, beliefs, opinions, emotions, and relationships of individuals. IGI Qualitative methods are also effective in identifying intangible factors, such as social norms, socioeconomic status, gender roles, ethnicity, and religion, whose role in the research issue may not be readily apparent. The three most common qualitative methods, explained in detail in their respective modules, are participant observation, in-depth interviews, and focus groups. Each method is particularly suited for obtaining a specific type of data.

• Participant observation is appropriate for collecting data on naturally occurring behaviors in their usual contexts.
• In-depth interviews are optimal for collecting data on individuals’ personal histories, perspectives, and experiences, particularly when sensitive topics are being explored.
• Focus groups are effective in eliciting data on the cultural norms of a group and in generating broad overviews of issues of concern to the cultural groups or subgroups represented.

IGI’s Primary Research services help our clients to be able to go directly to the market to gather insights and data crucial to their businesses. IGI has a track record of doing multi-lingual, multi-country surveys on a global basis through phone, face-to-face, and online/web surveys.

Leveraging IGI’s own market research call center, our team uses high-end CATI systems and our own benchmarking technologies to provide end-to-end solutions including questionnaire design, programming, data collection, data QC, translations, along with detailed analysis and presentation of the data.

IGI focuses on Primary Research from an IT market research perspective and this provides many benefits to our clients including:

• An increased knowledge and understanding of executing IT focused market research
• An understanding of the terminology and language of the IT industry, which enables us to move faster and execute on projects more effectively than competitors that have a broader focus
• The experience of executing on numerous technology focused projects allows us to consult with clients on the best approach, questionnaire design, value added elements, etc
• The ability to leverage our senior analysts to help provide input for questionnaire design, QC of initial and final results, as well as advanced analysis to understand what the data is saying
• The ability to combine Primary Research with other research elements (custom research, profiling, analysis, existing data, etc.) to provide a more robust project offering

Through IGI’s team and selected partners, we have the ability to execute primary research globally.

IGI Market Care has been programming several market research surveys and providing multifarious solutions to its clients across the globe. IGI Market Care understands the decline in survey participation levels, duplicity of panelists across sample providers/professional respondents and limited attention spans amongst the panelist which is causing concerns about the quality of data collected via online surveys.

IGI Market Care therefore offers its clients ‘Interactive Survey programming’ which presents respondents with appealing visuals, graphics etc. Within the survey and keep up their interest level. IGI Market Care is perfectly positioned to help address these challenges. Our expertise in market research survey programming enables us to create some of the best online market research surveys for our global clients. We have large teams of interactive survey programmers with a range of skills that harness the power of the online medium to build advanced surveys.

We practice several survey methodologies that are applicable or required as per client's need. Our methodologies and practices for online survey programming include Internet-based collection and dissemination of survey data by programming questionnaires and establishing a secure infrastructure for storing and reporting responses. Whenever required, we also custom program the surveys to suit the need of the project.

Our programmers are highly skilled in web technologies like Active Server Pages, HTML, DHTML, Front Page, VBScript, JavaScript, Active X Controls, and PHP etc. All fully checked surveys may be uploaded to our FTP sites for the clients to download or we can even upload the newly designed survey onto the client application server.

Our focus on understanding market trend, analyzing the current features, etc has enabled us to cater to client's requirement. Our structured programs of surveys enable us to collect maximum data & further analyze it as needed. It also enables advanced survey functions to be created and seamlessly incorporated into the survey.

We covered studies such as:

• Employee Research
• Satisfaction Surveys
• Medical Outcomes
• Readership Surveys
• Brand and Ad Awareness
• Product Positioning
• Brand and Image Assessments
• Market or Customer Profiling Analysis
• Market Segmentation Studies
• Market Share Assessment
• Panel Recruitment
• Tracking Studies
• Cusotmer Incercepts

Quality Assurance in our Survey Programming Services

• We have stringent quality assurance procedures in our survey programming process.
• Validation of survey text against the questionnaire.
• Survey logics are checked thoroughly with a separate quality check team.
• Quota allocation is checked carefully.
• All images, videos and flash components are checked for their appearance on page as well as data collection in hidden questions.
• Survey performance and appearance is checked on all web browsers.
• Test plans and cases are created for complex surveys.

Why you should choose us For Your Survey Programming Needs?

• Multi-platform expertise
• Excellent Project Management
• Multi-lingual programming
• Customized Templates
• Consultative Approach
• Competitive Costs
.

We help increase respondent interest and participation levels by creating interactive online surveys that provide a more interesting experience for respondents. This, in turn, allows you to be more innovative in surveying respondents.

From quick turnaround consumer projects conducted online to high–level B2B surveys involving Online and Computer Aided Telephonic Interview (CATI) surveys, we do hundreds of projects every month using most leading survey programming platforms.

Expertise in managing complex market research survey requirements:


• Complex Skip Patterns
• Complicated Quotas
• Priority Picks Schemes and Multi Language Surveys
• Data exports in various formats

Data processing remains an integral part of our service portfolio. Data gathered and collated from various sources will be tested for relevance and only the required information will be retained. Our team of experienced data coders will then code and convert the data in the specified format requested by the client. A scrupulous quality check is finally undertaken to ensure data accuracy.

Be it ad–hoc studies or large tracking studies; Internet, CATI, pen and paper studies, or any combination thereof; single country or multi–country, in any form, and from any source; IGI Market Care can handle the most complex market research data and provide the output desired by our global clients. With in–depth knowledge of market research data processing tools and expertise in data analytics, we are today, amongst the leading global providers of market research outsourcing services.

Market Care offers clients a combination of rich Industry experience and a committed group of intellectuals who are passionate about statistics and focus on filtering the last spec of intelligence from raw data through its advanced Data Analysis services. We do understand data with its logical conclusions driven by a "process" but we endeavor to go beyond to provide Innovative strategies that help companies stand out.

IGI has significant expertise and experience in market research data processing and data analysis, and can execute the most complex data cleaning and tabulation projects required in survey research.

Expertise:

• Highly skilled data analytics team currently delivering hundreds of projects every month
• Extensive experience: multi–country tracking studies, concept tests, product usage tests, attitude and usage studies, price sensitivity tests, brand tracks, and fast–turnaround omnibus studies
• Advanced Multivariate Analysis
• Data cleaning and tabulation on SPSS, Quantum
• Data conversion to SPSS, SAS,
• SPSS family of products, SAS, and other statistical packages

Industry Experience:

• Healthcare
• Retail
• IT
• Technology
• Food & Beverages
• Consumer packaged goods
• Automotive industry

Online research help our clients to collect data via internet. Online research methods are related to existing research methodologies but re-invent and re-imagine them in the light of new technologies and conditions associated with the internet. Some specific types of method include: Online focus groups Online questionnaires Online questionnaires Computer-assisted web interviewing (CAWI) is a Internet surveying technique in which the interviewer follows a script provided in a website. The questionnaires are made in a program for creating web interviews. The program allows for the questionnaire to contain pictures, audio and video clips, links to different web pages, etc. The website is able to customize the flow of the questionnaire based on the answers provided, as well as information already known about the participant. It's considered to be a cheaper way of surveying since you don't need to use people to hold surveys unlike Computer-assisted telephone interviewing.

Online focus groups

A moderator invites prescreened, qualified respondents who represent the target of interest to log on to conferencing software at a pre-arranged time and to take part in an online focus group. It is common for respondents to receive an incentive for participating. The moderator guides the discussion using a combination of predetermined questions and unscripted probes. In the best discussions, as with face to face groups, respondents interact with each other as well as the moderator in real time to generate deeper insights about the topic. Online focus groups are appropriate for consumer research, business to business research and political research. Interacting over the web avoids a significant amount of travel expense. It allows respondents from all over the world to gather, electronically for a more representative sample. Often respondents open up more online than they would in person, which is valuable for sensitive subjects. Like in-person focus groups, online groups are usually limited to 8-10 participants.

Like most businesses, you probably have a range of performance indicators you need to measure constantly

Web Based Dashboards

We can help by creating bespoke online dashboards, featuring drillable charts and graphs of live data, so you can keep a tab on your key business metrics - anytime, anywhere.

Online Reporting

The data can be extracted from Excel spreadsheets or existing databases. It can also be captured from online forms which will be created as a part of the application if needed.

Data Collection is an important aspect of any type of research study. Inaccurate data collection can impact the results of a study and ultimately lead to invalid results.

Data collection methods for impact evaluation vary along a continuum. At the one end of this continuum are quantatative methods and at the other end of the continuum are Qualitative methods for data collection.

Data collection at IGI Market Care is performed on a large scale and can involve both qualitative and quantitative data. We offer high-level quality driven data collection service across both consumer and business sectors, and have wide experience across many industries. Our main focus has been within information technology, FMCG, pharmaceuticals and financial sectors. We believe however that it is our dedication to quality data and thus `nuts and bolts` of methodologies that has led to our success, rather than any rigid focus to indiviual industries.

Quantitative & Qualitative Data collection methods
The Quantitative data collection methods, rely on random sampling and structured data collection instruments that fit diverse experiences into predetermined response categories. They produce results that are easy to summarize, compare, and generalize.

Quantitative research is concerned with testing hypotheses derived from theory and/or being able to estimate the size of a phenomenon of interest. Depending on the research question, participants may be randomly assigned to different treatments. If this is not feasible, the researcher may collect data on participant and situational characteristics in order to statistically control for their influence on the dependent, or outcome, variable. If the intent is to generalize from the research participants to a larger population, the researcher will employ probability sampling to select participants.

Typical quantitative data gathering strategies include:

• Experiments/clinical trials.
• Observing and recording well-defined events (e.g., counting the number of patients waiting in emergency at specified times of the day).
• Obtaining relevant data from management information systems.
• Administering surveys with closed-ended questions (e.g., face-to face and telephone interviews, questionnaires etc).

Interviews

In Quantitative research(survey research),interviews are more structured than in Qualitative research. In a structured interview,the researcher asks a standard set of questions and nothing more.

Face -to -face interviews have a distinct advantage of enabling the researcher to establish rapport with potential partiocipants and therefor gain their cooperation.These interviews yield highest response rates in survey research.They also allow the researcher to clarify ambiguous answers and when appropriate, seek follow-up information. Disadvantages include impractical when large samples are involved time consuming and expensive.

Telephone interviews are less time consuming and less expensive and the researcher has ready access to anyone on the planet who hasa telephone.Disadvantages are that the response rate is not as high as the face-to- face interview but cosiderably higher than the mailed questionnaire.The sample may be biased to the extent that people without phones are part of the population about whom the researcher wants to draw inferences.

Computer Assisted Personal Interviewing (CAPI): is a form of personal interviewing, but instead of completing a questionnaire, the interviewer brings along a laptop or hand-held computer to enter the information directly into the database. This method saves time involved in processing the data, as well as saving the interviewer from carrying around hundreds of questionnaires. However, this type of data collection method can be expensive to set up and requires that interviewers have computer and typing skills.

Questionnaires

Paper-pencil-questionnaires can be sent to a large number of people and saves the researcher time and money.People are more truthful while responding to the questionnaires regarding controversial issues in particular due to the fact that their responses are anonymous. But they also have drawbacks.Majority of the people who receive questionnaires don't return them and those who do might not be representative of the originally selected sample.

Web based questionnaires A new and inevitably growing methodology is the use of Internet based research. This would mean receiving an e-mail on which you would click on an address that would take you to a secure web-site to fill in a questionnaire. This type of research is often quicker and less detailed.Some disadvantages of this method include the exclusion of people who do not have a computer or are unable to access a computer.Also the validity of such surveys are in question as people might be in a hurry to complete it and so might not give accurate responses.

Questionnaires often make use of Checklist and rating scales.These devices help simplify and quantify people's behaviors and attitudes.A checklist is a list of behaviors,characteristics,or other entities that te researcher is looking for.Either the researcher or survey participant simply checks whether each item on the list is observed, present or true or vice versa.A rating scale is more useful when a behavior needs to be evaluated on a continuum.They are also known as Likert scales.

Qualitative data collection methods play an important role in impact evaluation by providing information useful to understand the processes behind observed results and assess changes in people’s perceptions of their well-being.Furthermore qualitative methods can beused to improve the quality of survey-based quantitative evaluations by helping generate evaluation hypothesis; strengthening the design of survey questionnaires and expanding or clarifying quantitative evaluation findings. These methods are characterized by the following attributes:

• They tend to be open-ended and have less structured protocols (i.e., researchers may change the data collection strategy by adding, refining, or dropping techniques or informants)
• They rely more heavily on iteractive interviews; respondents may be interviewed several times to follow up on a particular issue, clarify concepts or check the reliability of data.
• Generally their findings are not generalizable to any specific population, rather each case study produces a single piece of evidence that can be used to seek general patterns among different studies of the same issue.
  
  Regardless of the kinds of data involved,data collection in a qualitative study takes a great deal of time.The researcher needs to record any potentially useful data thououghly,accurately, and systematically,using field notes, sketches, audiotapes, photographs and other suitable means.The data collection methods must observe the ethical principles of research.

The qualitative methods most commonly used in evaluation can be classified in three broad categories:

• Indepth interview
• Observation methods
• Document review

Different ways of collecting evaluation data are useful for different purposes, and each has advantages and disadvantages. Various factors will influence your choice of a data collection method: the questions you want to investigate, resources available to you, your timeline, and more.

IGI provides support for online panel building and ongoing panels.

IGI Market Care has experience and capability in providing fast, accurate and cost-effective online sample services for its clients globally. Apart from our proprietary panel in South East Asia and India, We have made strategic tie ups with all major online panel companies to provide quality sample at very competitive price in North America, Europe and Australia. IGI Market Care combines the consistency of quality and smooth process with the leverage of knowledge on local markets and local habits which a local agency can provide. We provide access to fast and easy gateway for data collection projects in more than 28- 30 countries operated by local data collection experts.

IGI Market Care’s aim is to make sure that all the quality & pricing parameters required by our client are met in their committed time Frame. IGI Market Care team members can operate on an international level both as a supplier and as a buyer. We offer our clients a one stop shop for international Market Research online projects.

Consumer panel: With the concept of panel bending, we have the ability to provide, national representative sample as well as low incidence respondents across 30 countries. We are confident in meeting our deadline with efficient utilization of multiple resources and our prime focus has always been sample quality with the application of best technology in online sample sphere.

B2B panel:with IGI Market Care you have an access to a million global B2B panelists. Whether you’re looking to conduct research on IT professionals, marketing professionals, C-level executives, software developers, or business owners, we’ll provide you with the expertise you need to source these hard to reach populations. We have the expertise to conduct surveys on any given target group.

IGI Market Care has dedicated teams supporting field management for the surveys conducted through online panels. This involves setting up sample for online surveys using client proprietary tools or standard software applications like Kinesis. IGI teams then ensure:

• Projects are set up on the clients’ panel and their partner panels
• Survey links are tested; soft/full launch
• Project progress is monitored to ensure completion per project requirements

IGI MARKET CARE offers outbound CATI interviewing in almost all parts of the world such as India, US, Europe, APAC, Australia, and Latin America covering both B2C and B2B studies. We have huge experience in accomplishing projects with difficult screening audience which includes key opinion leaders, special functional managers in technology companies, medical specialists and C-Level executives.

IGI MARKET CARE’s project management and quality assurance team manages the overall operations of the project, briefing, training, and quality checks and data delivery. Extensive training of the associates is carried out for language proficiency, understanding of the questionnaire, background on the study, and etiquettes.

All interviewers, supervisors, project managers and quality team are fully trained to the market research industry's IQCS standards and adhere to the market standards. During training, the interviewers are further briefed on various topics including the importance of accurate and ethical interviewing, special care to be taken when interviewing children, OAPs, quality control procedures, interviewer courtesy/manner, cultural preferences, types of questions (including prompting and probing), etc.

The data collection aspect through CATI is closely monitored for both voice and data quality by separate in-house team specialized for the same. To a minimum of twenty percent of all completed interviews are monitored by our internal quality assurance team in various formats such as Voice Checks, Back Checks, Real Time Checks and Data Validation Checks. In addition, all interviewers are monitored at least once in every three shifts. We do 100% call recordings and share them with our clients on their request.

Our quality parameters include voice check that covers checking critical errors such as leading, biasing, skipping, adherence to the text etc. and non critical errors such as probing, soft skills etc. Back check covers checking the screeners and quality of the interview with the respondent. In data quality parameters, the details of the data-verification of pattern, branching, output format, accuracy of data, cleaning of the data as per the specifications, etc. are thoroughly checked.

CATI Interviewing

• International 30 seater CATI centre
• Multi-lingual Capabilities
• 50,000+ English interviews and 5,000+ multi-lingual interviews (French/German/Spanish/Portuguese etc)
• All major languages/countries covered
• Ability to reach to B2C and B2B respondents
• All major industry verticals covered
• Robust project management
• Strong focus on quality and training
• Stringent data security

Traditional and Advanced F2F methodologies

• One of the largest independent field agency in India
• Own Field Offices
• PAN India Coverage
• Strong quality control
• Own laptops and PDAs at all centers
• Strong project management

IGI Quantitative Research services help our clients in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.

IGI’s Primary Research services help our clients to be able to go directly to the market to gather insights and data crucial to their businesses. IGI has a track record of doing multi-lingual, multi-country surveys on a global basis through phone, face-to-face, and online/web surveys.

Leveraging IGI’s own market research call center, our team uses high-end CATI systems and our own benchmarking technologies to provide end-to-end solutions including questionnaire design, programming, data collection, data QC, translations, along with detailed analysis and presentation of the data.

IGI focuses on Primary Research from an IT market research perspective and this provides many benefits to our clients including:

• An increased knowledge and understanding of executing IT focused market research
• An understanding of the terminology and language of the IT industry, which enables us to move faster and execute on projects more effectively than competitors that have a broader focus
• The experience of executing on numerous technology focused projects allows us to consult with clients on the best approach, questionnaire design, value added elements, etc
• The ability to leverage our senior analysts to help provide input for questionnaire design, QC of initial and final results, as well as advanced analysis to understand what the data is saying
• The ability to combine Primary Research with other research elements (custom research, profiling, analysis, existing data, etc.) to provide a more robust project offering

Through IGI’s team and selected partners, we have the ability to execute primary research globally.

IGI’s Custom Research solutions address unique research needs, tailor market intelligence to specific client requests, and help our clients to better understand their markets so they lead, rather than follow market trends. IGI’s Custom Research solutions help build upon our Primary Research/Data Collection capabilities to help clients:

• Learn more about what their competitors are doing
• Understand the current market sizing & forecasts for new technologies
• Gain deeper insight on the dynamics of specific vertical industries, technologies, and markets
• Profile vendors, partners, content and local channels
• Learn more about targeted accounts and their spending habits, vendors, and investments
• Assess the potential of emerging markets and emerging technologies

IGI offers outbound CATI interviewing from India to English, French, German, Russian, and Spanish speaking markets. The company conducts both B2C and B2B studies, with a focus on the later. We have experience in completing projects with difficult screening audience which includes key opinion leaders, special functional managers in technology companies, medical specialists and C-Level executives. IGI has project management and quality assurance team manages overall operations for the project, briefing, training, quality checks and data delivery. Extensive training of the associates is carried out for language proficiency, understanding of the questionnaire, background on the study, and etiquettes.

IGI offers outbound CATI interviewing from India to English, French, German, Russian, and Spanish speaking markets. The company conducts both B2C and B2B studies, with a focus on the later. We have experience in completing projects with difficult screening audience which includes key opinion leaders, special functional managers in technology companies, medical specialists and C-Level executives. IGI has project management and quality assurance team manages overall operations for the project, briefing, training, quality checks and data delivery. Extensive training of the associates is carried out for language proficiency, understanding of the questionnaire, background on the study, and etiquettes.

IGI offers outbound CATI interviewing from India to English, French, German, Russian, and Spanish speaking markets. The company conducts both B2C and B2B studies, with a focus on the later. We have experience in completing projects with difficult screening audience which includes key opinion leaders, special functional managers in technology companies, medical specialists and C-Level executives. IGI has project management and quality assurance team manages overall operations for the project, briefing, training, quality checks and data delivery. Extensive training of the associates is carried out for language proficiency, understanding of the questionnaire, background on the study, and etiquettes.

IGI Focus group Discussion helps our client in exploring people's thoughts and feelings and obtaining detailed information about a particular topic. They are open ended in nature and help market research clients understand opinions, perceptions, generate ideas or gauge reactions to concepts. We bring together people from similar backgrounds or experiences (e.g., mothers, young married couple, physicians, IT Decision Makers) to discuss a specific topic of interest. These discussions have become a popular method of obtaining information regarding numerous topics. Focus groups are a good method to get people involved in the decision making process and have them provide their input regarding the topic.

From project designing to recruitment and moderating to presentation of focus group findings, we provide it all. At Advaith, you will find:

• Confidentiality of your records
• Advanced technology like video-streaming
• Pool of Potential Participants
• Skilled man-power
• Accurate results

We ensure the quality of our recruitment and our facilities are well equipped with both audio and video facilities and complemented with a comfortable ambience. We offer a new high quality digital recording technology; the recording of all focus group can be captured, edited and submitted at the client's request. Apart from that, we can provide live video streaming on special request.

Our experienced moderators not only assess interaction styles or design usability, but help to discover spontaneous reactions and ideas of the respondents, which enable us to closely observe the group dynamics and organizational issues.

Sunil Sachdev
Chief Executive Officer

Sunil graduated with a Bachelor’s degree in Mechanical Engineering in 1980 from Bangalore University. He then went on to do Marine Engineering from Directorate Marine Engineering Training (DMET) Bombay, and later a Diploma in Business Management from Bombay University. In 1996 was nominated to participate by his then Employer Blue Star Ltd. in prestigious Executive Development Program initiated by Indian Institute of Management, Ahmedabad (IIMA).

Has worked in Marketing functions including Brand management with various companies like Voltas Ltd, Orson Electronics Ltd, Blue Star Ltd, Maratz Ltd, Thakral Computers Ltd and now at Infotech Global India Ltd (IGI Ltd.). IGI Marketcare is the MR division of the IGI Ltd, and Sunil has been associated both with the start-up of IGI Marketcare and decade old functioning of Infotech Global India Ltd. as Survey programming and Data processing set-up.

Sunil has traveled extensively across Asia Pacific, Europe and US while working with many Blue-chip projects and clients, and is fairly exposed to Markets abroad and the client expectations.

Has moved in Delhi NCR after a long tenor of working at Bombay for 27 years, and a 3year stint at Bangalore and has been on board of Infotech Global India Ltd as a Director since 2007.

Gagarin Goswami
Assistant Manager Business Development

Gagarin has a total experience of over 6 years in IT and Market Research. He has proved his expertise in various roles that he has been asked to perform. Previous to IGI Market Care, he has worked with Mckinsey. His job responsibilities required him to manage and conduct pre assessments and post assessments learning programs that were conducted globally. He has been responsible for setting up a service line for Mckinsey that helps their employees to undergo training modules. Gagarin also took initiative and applied his skills on data analysis which was outside the scope of his KRA. He has also played a key role in the survey development cycle and has also refined the process of survey/software life cycle. He has been exposed to various industry verticals like Information & Technology, Banking & Finance, Telecom, Automobiles. He has worked with IBM, Nokia, Scotland Police, Samsung, Coca Cola.

Gagarin has also been active in undertaking projects from leading research companies like IPSOS, Asia Insight and more. Gagarin strives for challenges and IGI Market Care has provided him with the perfect environment to test his skills and showcase his strengths. His inclination towards information technology combined with market research helps him be innovative and be a solution provider. He is flexible and understands his client needs. His experience in handling global clients at Mckinsey adds value to his work. He has worked with Nokia, Microsoft, D&B.

Gagarin has also worked on web applications in the initial days of his career. During this time he developed software’s/ web applications for various markets such as NGOs, Libraries, Publication houses, Colleges, Schools, Fashion houses etc. He developed key relations with his clients that pulled him huge business. One of the key software developed by him is the retail management software including order management, payment processing, and customer service.

Infotech Global expands its Market Research Division to IGI Market Care an end-to-end research solution.

Headquartered in Piscataway - NJ, with additional offices in the U.S. and India, Infotech Global is driven by a team of experienced and talented individuals with over 20 years of industry expertise and domain knowledge. IGI Market Care’s origin demonstrates the company's ability to adapt to changing business dynamics and the needs of the markets we serve. Today, IGI Market Care has established itself as a premier market research company and a solutions provider

Founded in 2003, IGI Market Care has performed research assignments for many Global consulting firms and Market research firms. IGI Market Care provides integrated market research services for quantitative and qualitative projects, specializing in multi-geography and multi-lingual projects with adherence to industry standards, data security & privacy of information.

IGI Market Care is structured to meet the growing business demands of the Market Research Industry, Healthcare, Financial Services, Government, Manufacturing, Media, Telecommunications, Insurance and Reinsurance verticals.

Kinesis Survey Technologies, LLC provides a multimode survey and panel management product suite to advance innovation in both mobile and web-based market research. Delivering intuitive, state-of-the-art applications, "Having discovered the value that Kinesis software provides to our own business, Infotech Global is pleased to partner with Kinesis and offer our survey migration and programming services to other companies seeking the most robust and cost-effective research platform." said Sunil Sachdev, Executive Director at Infotech Global

For more information regarding IGI Market Research, please visit www.igimarketcare.com or mail us at info@igimarketcare.com.

Kinesis Partners with Infotech Global to Provide Automated Survey Migration onto the Kinesis Platform

Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, today announced a new proprietary survey conversion process provided by Infotech Global that enables surveys programmed using other software solutions to be migrated to Kinesis Survey.

As Kinesis' survey conversion partner, Infotech Global now offers a full range of automated survey migration services for companies desiring to transfer existing survey projects from another survey solution to the Kinesis platform. Using proprietary conversion scripts, Infotech Global can migrate surveys while preserving data and critical design elements including question formatting, conditional logic, quotas, translations (for multilingual surveys), and more.

"Kinesis' advanced functionality and superior return on investment attracts many research companies to us from other survey software vendors, and often significant data conversion is necessary when they come aboard," said Jason Ehler-James, Kinesis Vice President of Client Services. "Through our partnership with Infotech Global, the process of converting surveys to the Kinesis platform is now highly automated and streamlined. Costs associated with converting survey projects, particularly when translations are involved, can be minimized as well."

In addition to providing survey conversion and outsourced survey programming services, Infotech Global is now a Kinesis client. Infotech Global will utilize Kinesis SurveyT for its own varied research projects.

"For research companies with large volumes of surveys, such as those who conduct ongoing trackers and/or longitudinal studies, switching software vendors has historically been a laborious process," said Sunil Sachdev, Executive Director at Infotech Global. "Having discovered the value that Kinesis software provides to our own business, Infotech Global is pleased to partner with Kinesis and offer our survey migration and programming services to other companies seeking the most robust and cost-effective research platform."

About Kinesis Survey Technologies

Kinesis Survey Technologies, LLC provides a multimode survey and panel management product suite to advance innovation in both mobile and web-based market research. Delivering intuitive, state-of-the-art applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX, USA, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide.

About Infotech Global

Headquartered in Piscataway, NJ, with additional offices in the U.S. and India, Infotech Global is driven by a team of experienced and talented individuals with over 20 years of industry expertise and domain knowledge. Infotech Global's evolution from its 1992 origins demonstrates the company's ability to adapt to changing business dynamics and the needs of the markets we serve. Today, Infotech Global has established itself as a premier technology service and a solutions provider. Infotech Global is structured to meet the growing business demands of the Healthcare, Financial Services, Government, Manufacturing, Media, Telecommunications, Insurance and Reinsurance verticals.

IGI Market Care is a full service marketing research agency offering high quality marketing research, analysis and consulting services across the globe. We focus on delivering high quality research services to business professionals, organizations and individuals, thus supporting in maximizing success from the current industry information.

Our service offerings include multi mode Data Collection (both quantitative and qualitative techniques), Survey Programming and Hosting, Data Processing & Analytics, Translation & Transcription etc.

IGI Market Care is a full service marketing research agency offering high quality marketing research, analysis and consulting services across the globe. We focus on delivering high quality research services to business professionals, organizations and individuals, thus supporting in maximizing success from the current industry information.

Our service offerings include multi mode Data Collection (both quantitative and qualitative techniques), Survey Programming and Hosting, Data Processing & Analytics, Translation & Transcription etc.

IGI Market Care is a full service marketing research agency offering high quality marketing research, analysis and consulting services across the globe. We focus on delivering high quality research services to business professionals, organizations and individuals, thus supporting in maximizing success from the current industry information.